{"id":35952,"date":"2016-11-12T20:31:36","date_gmt":"2016-11-12T19:31:36","guid":{"rendered":"http:\/\/www.spirituc.com\/?page_id=35952"},"modified":"2017-05-04T20:32:23","modified_gmt":"2017-05-04T19:32:23","slug":"healthcare","status":"publish","type":"page","link":"https:\/\/dev.spirituc.com\/?page_id=35952","title":{"rendered":"Healthcare"},"content":{"rendered":"

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HEALTHCARE<\/span><\/strong><\/p>\n

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Since its foundation in 2002, Spirituc – Investiga\u00e7\u00e3o Aplicada has worked intensively in different areas, but mainly within the pharmaceutical sector. Our solutions, for both qualitative and quantitative studies, include face-to-face, telephone or online questionnaires, focus groups and advisory boards.<\/p>\n

Our technical team has developed great expertise and skills for the healthcare area. Our interviewer team has a national wide coverage and is trained and prepared to administer questionnaires to physicians, nurses, pharmacists and patients.<\/p>\n

To run our studies, we rely on our own panel (email and phone number) of diverse health professionals:<\/p>\n

Health professionals<\/strong><\/p>\n

Approximately 15.000 entries (aprox. 15.000 phone numbers | aprox. 5.000 email contacts) with the following target segmentation:<\/p>\n

Physicians<\/strong>: Specialty, Years of Clinical Practice, Type of Activity (public vs. private sector), Workplace and Geographic Region.
\nPharmacists<\/strong>: Role as Interlocutor, Type of Pharmacy (Clinic | Hospital) and Geographic Region.
\nNurses<\/strong>: Department, Specialty (if existing), Years of Clinical Practice, Type of Activity (public vs. private sector), Workplace and Geographic Region.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

 <\/p>\n\n\n\n\n
Therapeutic areas<\/th>\nMedical specialties<\/th>\nTargets<\/th>\n<\/tr>\n
\u2022 Alzheimer \u2022 Asthma \u2022 Cancer Diseases (ovary, cervix, breast, lung, colorectal, multiple myeloma, myelodysplastic syndrome prostate, renal cell lymphomas) \u2022 Rheumatoid arthritis \u2022 Psoriatic arthritis \u2022 Ulcerative Colitis \u2022 Ankylosing Spondylitis \u2022 Psoriasis \u2022 Crohn’s Disease \u2022 Uveitis \u2022 Hidradenitis Suppurativa \u2022 Cardiovascular (HTA) \u2022 Acute Coronary Syndrome \u2022 Depression \u2022 Diabetes \u2022 Erectile dysfunction \u2022 COPD \u2022 Chronic Venous disease \u2022 Chronic Pain \u2022 Epilepsy \u2022 Multiple Sclerosis \u2022 Schizophrenia \u2022 Glaucoma \u2022 Flu \u2022 GIST \u2022 Hepatitis B \u2022 Hepatitis C \u2022 HIV \u2022 Benign prostatic hyperplasia \u2022 Immunology \u2022 Urinary incontinence \u2022 Chronic kidney disease \u2022 Infertility \u2022 Obesity \u2022 Osteoporosis \u2022 Familial Amyloid Polyneuropathy Family<\/td>\n\u2022 Pathology \u2022 Allergology \u2022 Anesthesiology \u2022 Cardiology \u2022 General Surgery \u2022 Plastic Surgery \u2022 Vascular Surgery \u2022 Dermatology \u2022 Endocrinology \u2022 Stomatology \u2022 Physical Medicine and Rehabilitation \u2022 Gastroenterology \u2022 Gynaecology \u2022 Haematology \u2022 Infectious Diseases \u2022 Immunohaematology \u2022 General Practice \u2022 Internal Medicine \u2022 Nephrology \u2022 Neurology \u2022 Ophthalmology \u2022 Oncology \u2022 Orthopedics \u2022 Pediatrics \u2022 Psychiatry \u2022 Pulmonology \u2022 Rheumatology \u2022 Urology<\/td>\n\u2022 Patient Organisations \u2022 Caregivers \/ Family \u2022 Patients \u2022 Nurses \u2022 Pharmacists \u2022 Doctors \u2022 General population \u2022 Scientific Societies \u2022 KOL (Key opinion leader) \u2022 Payers<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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QUALITATIVE APPROACHES<\/strong><\/p>\n

\u2022 Focus Group (standard e mini) \u2022 Advisory Board
\n\u2022 In-depth interviews (individual, pair wise or group)<\/p>\n

STANDART APPROACH<\/strong><\/p>\n

\u2022 ATU (Awareness, Trial and Usage) \u2022 Message Recall
\n\u2022 Monitor Patient (PRF)
\n\u2022 Patient Journey<\/p>\n

\u2022 Quantification of the market (Patient Flow) \u2022 Reputation and Image
\n\u2022 Competitive Positioning
\n\u2022 Segmentation<\/p>\n

\u2022 Market mapping
\n\u2022 Mapping of the Key Opinion Leaders \u2022 Desk Research<\/p>\n<\/div>\n<\/div>\n

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QUANTITATIVE APPROACHES<\/strong><\/p>\n

\u2022 Face-to-face interviews (PAPI e CAPI) \u2022 Telephone interviews (CATI)
\n\u2022 Electronic questionnaires (CAWI)<\/p>\n

AD-HOC APPROACH<\/strong><\/p>\n<\/div>\n<\/div>\n

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Besides the standard approaches that we carry out for our clients on a regular basis, we developed a set of other approaches of more specific nature and with different outlines, that aim to address unique and personalised goals. In such individual cases, the conceptual and methodological outlines are designed to fit the needs of each client. Past examples include, among others, the study of a new product launch, evaluation of communication, evaluation of packaging and evaluation of promotional material.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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[vc_tab title=”Why Spirituc – IA?” tab_id=”1430163661905-3-0″][vc_column_text]<\/p>\n

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  1. Because we have 15 years of experience with working in the Pharmaceutical Market (clinic and hospital)<\/li>\n
  2. Because we are pioneers in Portugal and specialized in Pharma-related research<\/li>\n
  3. Because we have gathered know-how that allows us to present meaningful and credible results, as well as critically evaluate these results and make recommendations<\/li>\n
  4. Because we are familiar with all the targets we collaborate with on a daily basis<\/li>\n
  5. Because we are aware of, and sensible to, the peculiarities of each therapeutic area<\/li>\n
  6. Because we are sensible to your anxieties, worries and needs<\/li>\n
  7. Because we are on the “outside”, we can give you impartial input, based on our understanding of the market<\/li>\n
  8. Because we have successfully completed more than 1.500 Healthcare-related projects<\/li>\n
  9. Because we have interviewed more than 40.000 physicians (amongst other Health Professionals)<\/li>\n
  10. Because we can offer an excellent Price-Performance Ratio<\/li>\n<\/ol>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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    We produce knowledge, we add value!<\/h3>\n

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