{"id":35858,"date":"2016-07-04T23:32:02","date_gmt":"2016-07-04T23:32:02","guid":{"rendered":"http:\/\/www.spirituc.com\/?page_id=35858"},"modified":"2017-09-21T16:46:31","modified_gmt":"2017-09-21T15:46:31","slug":"large-consumption","status":"publish","type":"page","link":"https:\/\/dev.spirituc.com\/?page_id=35858","title":{"rendered":"Large Consumption"},"content":{"rendered":"

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Mass Consumption<\/span><\/strong>
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Since its foundation in 2002, Spirituc – Investiga\u00e7\u00e3o Aplicada has been growing sustainably in diverse business sectors, mainly through qualitative<\/strong> and quantitative studies, face-to-face<\/strong>, phone or online questionnaires<\/strong> and through focus groups<\/strong>.<\/p>\n

Our technical team has developed great expertise and skills<\/strong> that are specific to each of the business sectors. Our interviewer team<\/strong> has a national wide coverage and is trained and prepared to administer Business to Business or Business to Customer questionnaires.<\/p>\n

To run our studies, we rely on our own panel (email and phone number) of private consumers and companies:<\/p>\n

Consumers<\/strong>
\nApproximately 135.000 entries (aprox. 135.000 phone numbers | aprox. 40.000 email contacts), segmented by Age, Genre and Geographic Region.<\/p>\n

Companies<\/strong>
\nApproximately 30.000 entries (aprox. 30.000 phone numbers | aprox. 15.000 email contacts (*)), segmented by Activity Sector, Size, Seniority and Geographic Region.<\/p>\n

(*) Besides the basic target segmentation, the company email contacts are also segmented by the position of the respective email holder.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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QUALITATIVE APPROACHES<\/strong><\/p>\n

\u2022 Focus Group (standard and mini) \u2022 Advisory Board
\n\u2022 In-depth interviews (individual, Dyad or Triad)<\/p>\n

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TYPES OF STUDIES<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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\u2022 Client Satisfaction
\n\u2022 Reputation and Image
\n\u2022 Positioning (Trackings)
\n\u2022 Client Segmentation
\n\u2022 Launch of New Products | Services
\n\u2022 Communication Tests
\n\u2022 Advertisement Campaign Recall
\n\u2022 Diagnosis and Evaluation of the Organizational Atmosphere \u2022 Product | Concept Testing
\n\u2022 Benchmarking
\n\u2022 Desk Research
\n\u2022 Consumer Diary<\/p>\n

QUANTITATIVE APPROACHES<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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\u2022 Face-to-face interviews (PAPI e CAPI) \u2022 Telephone interviews (CATI)
\n\u2022 Electronic questionnaires (CAWI)
\n\u2022 Mystery Shopper
\n\u2022 Eye Tracking
\n\u2022 Home Test | Hall Test<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

AD-HOC APPROACH<\/strong><\/p>\n

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Besides the standard approaches that we carry out for our clients on a regular basis, we developed a set of other approaches of more specific nature and with different outlines, that aim to address unique and personalised goals. In such individual cases, the conceptual and methodological outlines are designed to fit the needs of each client. Past examples include, among others, the study of a new product launch, evaluation of communication, evaluation of packaging and evaluation of promotional material.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Clients:
\n[wpaft_logo_slider category=”gc-clientes”]<\/p>\n

National Partnerships
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  1. Because we are sensible to your anxieties, worries and needs<\/li>\n
  2. Because we have gathered know-how that allows us to present meaningful and credible results, as well as critically evaluate these results and make recommendations<\/li>\n
  3. Because we deeply know the consumer<\/li>\n
  4. Because we are on the “outside”, we can give you impartial input, based on our understanding of the market<\/li>\n
  5. Because we have successfully completed more than 250 projects in the Mass Consumption Sector<\/li>\n
  6. Because we have successfully completed more than 350 projects in the Service Sector<\/li>\n
  7. Because we have successfully completed more tan 50 projects in the Institutional sector.<\/li>\n
  8. Because we have interviewed more than 100.000 consumers<\/li>\n
  9. Because we have interviewed more than 60.000 company collaborators<\/li>\n
  10. Because we can offer an excellent Price-Performance-Timing ratio<\/li>\n<\/ol>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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    We produce knowledge, we add value!<\/h3>\n

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