{"id":35444,"date":"2015-04-27T19:31:28","date_gmt":"2015-04-27T19:31:28","guid":{"rendered":"http:\/\/www2.spirituc.com\/?page_id=35444"},"modified":"2018-02-03T18:47:44","modified_gmt":"2018-02-03T17:47:44","slug":"healthcare","status":"publish","type":"page","link":"https:\/\/dev.spirituc.com\/?page_id=35444","title":{"rendered":"Healthcare"},"content":{"rendered":"

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[vc_column]
\nHEALTHCARE<\/span><\/strong>
\n[vc_tabs][vc_tab title=”TARGET” tab_id=”1430163626-1-16″][vc_column_text 0=””]<\/p>\n

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Desde a sua fundac\u0327a\u0303o em 2002 a Spirituc-Investigac\u0327a\u0303o Aplicada tem colaborado intensamente com o sector farmace\u0302utico, seja em estudos de natureza qualitativa, seja em estudos quantitativos, seja ainda na aplicac\u0327a\u0303o de questiona\u0301rios presenciais, telefo\u0301nicos e online, ou na realizac\u0327a\u0303o de Focus Group e Advisory Board. Existe, por isso, ao ni\u0301vel da equipa te\u0301cnica elevado domi\u0301nio de conceitos e metodologias especi\u0301ficas para o sector, sendo que em termos logi\u0301sticos temos uma equipa de inquiridores, com distribuic\u0327a\u0303o nacional, devidamente preparada para a execuc\u0327a\u0303o de questiona\u0301rios a me\u0301dicos, enfermeiros, farmace\u0302uticos e doentes.<\/p>\n

Para a implementac\u0327a\u0303o dos nossos estudos, recorremos a\u0300 utilizac\u0327a\u0303o de paine\u0301is pro\u0301prios (email e telefone) de diversos profissionais de sau\u0301de, com as seguintes caracteri\u0301sticas:<\/p>\n

Profissionais de Sau\u0301de<\/strong><\/p>\n

\u00b115.000 registos (\u00b115.000 contactos telefo\u0301nicos | \u00b15.000 emails), com as seguintes segmentac\u0327o\u0303es por target:
\nMe\u0301dicos<\/strong>: Especialidade, Anos de Pra\u0301tica Cli\u0301nica, Tipo de Actividade (Privado Vs. Pu\u0301blico), Local de Pra\u0301tica Cli\u0301nica e Regia\u0303o.
\nFarmace\u0302utico<\/strong>: Func\u0327a\u0303o do interlocutor, Tipologia de Farma\u0301cia (Ambulato\u0301rio | Hospitalar) e Regia\u0303o.
\nEnfermeiros<\/strong>: Servic\u0327o, Especializac\u0327a\u0303o (caso exista), Anos de Pra\u0301tica Cli\u0301nica, Tipo de Actividade (Privado | Pu\u0301blico), Local de Pra\u0301tica Cli\u0301nica e Regia\u0303o.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

 <\/p>\n\n\n\n\n
A\u0301reas terape\u0302uticas trabalhadas<\/th>\nEspecialidades me\u0301dicas\u00a0 trabalhadas<\/th>\nTargets\u00a0 trabalhados<\/th>\n<\/tr>\n
\u2022 Alzheimer \u2022 Asma \u2022 Doenc\u0327as Oncolo\u0301gicas (ova\u0301rio, colo do u\u0301tero, mama, pulma\u0303o, colo- rectal, mieloma mu\u0301ltiplo, si\u0301ndrome mielodispla\u0301sico pro\u0301stata, ce\u0301lulas renais, linfomas) \u2022 Artrite Reumato\u0301ide \u2022 Artrite Psoria\u0301tica \u2022 Colite Ulcerosa \u2022 Espondilite Anquilosante \u2022 Psori\u0301ase \u2022 Doenc\u0327a de Chron \u2022 Uvei\u0301te \u2022 Hidradenite Suporativa \u2022 Cardiovascular (HTA) \u2022 Si\u0301ndrome Corona\u0301ria Aguda \u2022 Depressa\u0303o \u2022 Diabetes \u2022 Disfunc\u0327a\u0303o ere\u0301ctil \u2022 DPOC \u2022 Doenc\u0327a Venosa Cro\u0301nica \u2022 Dor Cro\u0301nica \u2022 Epilepsia \u2022 Esclerose mu\u0301ltipla \u2022 Esquizofrenia \u2022 Glaucoma \u2022 Gripe \u2022 GIST \u2022 Hepatite B \u2022 Hepatite C \u2022 HIV \u2022 Hiperplasia benigna da pro\u0301stata \u2022 Imunologia \u2022 Incontine\u0302ncia urina\u0301ria \u2022 Insuficie\u0302ncia renal cro\u0301nica \u2022 Infertilidade \u2022 Obesidade \u2022 Osteoporose \u2022 Polineuropatia Amiloido\u0301tica Familiar<\/td>\n\u2022 Anatomia Patolo\u0301gica \u2022 Alergologia \u2022 Anestesiologia \u2022 Cardiologia\u2022 Cirurgia Geral \u2022 Cirurgia Pla\u0301stica \u2022 Cirurgia Vascular \u2022 Dermatologia \u2022 Endocrinologia \u2022 Estomatologia \u2022 Medicina Fi\u0301sica e de Reabilitac\u0327a\u0303o \u2022 Gastroenterologia \u2022 Ginecologia \u2022 Hematologia \u2022 Infecciologia\u2022 Imuno-hemoterapia \u2022 Medicina Geral e Familiar \u2022 Medicina Interna \u2022 Nefrologia \u2022 Neurologia \u2022 Oftalmologia \u2022 Oncologia \u2022 Ortopedia \u2022 Pediatria \u2022 Pneumologia \u2022 Psiquiatria \u2022 Reumatologia \u2022 Urologia<\/td>\n\u2022 Associac\u0327o\u0303es de Doentes \u2022 Cuidadores \/ Familiares \u2022 Doentes \u2022 Enfermeiros \u2022 Farmace\u0302uticos \u2022 Me\u0301dicos \u2022 Populac\u0327a\u0303o em geral\u2022 Sociedades Cienti\u0301ficas \u2022 KOL \u2022 Payers<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/vc_column_text][\/vc_tab][vc_tab title=”ABORDAGEM” tab_id=”1430163626-2-23″][vc_column_text 0=””]<\/p>\n

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ABORDAGENS QUALITATIVAS<\/strong><\/p>\n

\u2022 Focus Group (standard e mini) \u2022 Advisory Board
\n\u2022 Entrevistas em profundidade (individuais, duais, grupais)<\/p>\n

ABORDAGENS STANDARD<\/strong><\/p>\n

\u2022 ATU (Awareness, Trial and Usage) \u2022 Message Recall
\n\u2022 Monitor Patient (PRF)
\n\u2022 Patient Journey<\/p>\n

\u2022 Quantificac\u0327a\u0303o do Mercado (Patient Flow) \u2022 Notoriedade e Imagem
\n\u2022 Posicionamento Competitivo
\n\u2022 Segmentac\u0327a\u0303o<\/p>\n

\u2022 Mapeamento do Mercado
\n\u2022 Mapeamento dos Key Opinion Leaders \u2022 Desk Research<\/p>\n<\/div>\n<\/div>\n

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ABORDAGENS QUANTITATIVAS<\/strong><\/p>\n

\u2022 Questiona\u0301rios Face to Face (PAPI e CAPI) \u2022 Questiona\u0301rios Telefo\u0301nicos (CATI)
\n\u2022 Questiona\u0301rios Electro\u0301nicos (CAWI)<\/p>\n

ABORDAGENS AD-HOC<\/strong><\/p>\n<\/div>\n<\/div>\n

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Ale\u0301m das abordagens standard, que desenvolvemos numa base regular com os nossos parceiros, desenvolvemos, tambe\u0301m, um conjunto de outros estudos, de natureza mais especi\u0301fica, com contornos diversos, que pretendem responder a necessidades particulares de cada parceiro de nego\u0301cio. Nestes trabalhos, as abordagens conceptuais e metodolo\u0301gicas sa\u0303o desenhadas a\u0300 medida das necessidades do cliente. Citamos, aqui alguns exemplos, tais como Estudos de Lanc\u0327amento de um novo Produto no Mercado, Avaliac\u0327a\u0303o de Comunicac\u0327a\u0303o, Avaliac\u0327a\u0303o de Packaging, Avaliac\u0327a\u0303o de Materiais Promocionais, entre outros.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

[\/vc_column_text][\/vc_tab][vc_tab title=”PORTFOLIO” tab_id=”1430163660726-2-9″][vc_column_text 0=””]<\/p>\n

Clientes:
\n[wpaft_logo_slider category=”hc-clientes”]<\/p>\n

Parceiros Internacionais:<\/p>\n

[wpaft_logo_slider category=”hc-parceiros-internacionais”]<\/p>\n

[\/vc_column_text][\/vc_tab][vc_tab title=”Porqu\u00ea a Spirituc-IA?” tab_id=”1430163661905-3-0″][vc_column_text 0=””]<\/p>\n

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    \n
  1. Porque trabalhamos ha\u0301 15 anos o Mercado Farmace\u0302utico (Hospitalar e Ambulato\u0301rio)<\/li>\n
  2. Porque somos pioneiros em Portugal e especialistas em estudos para a Indu\u0301stria Farmace\u0302utica<\/li>\n
  3. Porque possui\u0301mos um know-how acumulado que nos permite, na\u0303o so\u0301 consultar o mercado e apresentar-vos resultados de elevada credibilidade, mas tambe\u0301m fazer uma leitura cri\u0301tica sobre os mesmos e produzirrecomendac\u0327o\u0303es<\/li>\n
  4. Porque conhecemos em profundidade todos os targets com quem diariamente trabalhamos<\/li>\n
  5. Porque somos sensi\u0301veis a\u0300s particularidades de cada a\u0301rea terape\u0302utica<\/li>\n
  6. Porque somos sensi\u0301veis a\u0300s suas \u201cangu\u0301stias\u201d, a\u0300s suas preocupac\u0327o\u0303es, a\u0300s suas necessidades<\/li>\n
  7. Porque somos um \u201colhar\u201d externo e imparcial, com conhecimento profundo sobre a Indu\u0301stria<\/li>\n
  8. Porque ja\u0301 desenvolvemos mais de 1500 projectos para a Indu\u0301stria Farmace\u0302utica<\/li>\n
  9. Porque ja\u0301 realiza\u0301mos mais de 40.000 entrevistas a me\u0301dicos (entre outros agentes da a\u0301rea da sau\u0301de emPortugal).<\/li>\n
  10. Porque conseguimos atingir a excele\u0302ncia no bino\u0301mio Qualidade – Prec\u0327o<\/li>\n<\/ol>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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    Produzimos saber, acrescentamos valor!<\/h3>\n

    [\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

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